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Cremeria Opera in

Dubai

Cremeria Opera wants to promote in Dubai the Italian and European tradition
of ice cream, coffee, pastry and pizza prepared with the best raw materials from
Middle East and the world. In addition to the homemade ice cream, customers
will be able to taste pizzas prepared with the best Italian flours and tomatoes
or they can delight their breaks enjoying crepes with a cappuccino. The target
customers we cater to are both locals and expats of all ages, as well as families
who come to Dubai to spend their holidays. Anyone can take a break with an
ice cream, a crepe, a pizza or a good coffee.

our identity

Vision

Accompanying our customers into the future while always keeping the quality and safety standards of our products intact: this is the thought we carry forward every day. To achieve this, we try to focus on innovation in every single process, aware that only in this way can we really make a difference. At the same time we want to consolidate our market share, improving to the maximum in the areas in which we are strongest, to then be ready to expand towards new horizons with the comforting security of a widely tested format.

Mission

We consider ourselves explorers of flavours: we want to offer unconventional taste experiences, moving along a path that brings together our gastronomic excellence. All with a precise focus: high quality natural ice cream. We create delicacies that arise from genuine raw materials, with the aim of delighting the palate. We offer an authentic sensory experience: people become an active part of it with a path of knowledge. We want our consumers to be aware, so we transmit everything there is to know about production processes, convinced that only with a collective conscience can quality be increased.

Principles

Keyword? Innovation. We believe in novelty which, when combined with knowledge, reinvents an experience. We focus on “Slow Food”. We love authentic statement of Made in Italy. We also take the eco-sustainable side very seriously: the ethical approach guides the selection of raw materials and the manufacturing processes. We often look inside ourselves, to protect the well-being of our collaborators. We respect all forms of diversity, welcoming it as an opportunity for inclusion and richness. We also really like to share our skills, to feed new insight.

History

Cremeria Opera is a project born in 2010 from an intuitive idea of the founders: Mirko Tognetti, his wife Elisa and his sister Monica. After a period of training around Italy, useful for gaining experience from the country’s leading ice cream masters, the first shop was opened in Lucca in 2013, in Viale Luporini. The goal is immediately clear: to be able to offer a high quality natural ice cream, which makes the craftsmanship of the processes and the careful selection of raw materials its strengths. At first the product was greeted with reticence because Opera ice cream, low in fat and low in sugar, has a different taste from the norm. However, a few weeks were enough to create a passionate and growing clientele, thanks to the high digestibility of Cremeria Opera ice creams, a winning factor together with the taste and the peculiar combinations that are offered every week. The first unconventional experiment is the “Oil Gelato”: proposed as part of the “Extra Lucca” event, it was tasted and greatly appreciated by Annie Féolde, the first female chef to have obtained three Michelin stars in Italy. Within a few days, the Cremeria Opera project made the rounds of the main national and international media, from “L’Espresso” to the “New York Times”. It was the start of a success story. A crowd of onlookers gathered outside the shop, which soon turned into loyal customers. Enough to understand that the path taken was the right one and to continue experimenting. This is how new and never banal flavours are born – from bruschetta ice cream to Tuscan cigar ice cream – thanks to the intuition and technical preparation of Mirko and his staff, group of visionary ice cream makers. Today Opera has 4 shops and hundreds of passionate customers.

Mirko Tognetti

The story of Mirko Tognetti, founder and creator of Cremeria Opera is peculiar, characterised by a series of crucial ingredients: passion, determination and preparation. All of this, sprinkled with an abundant dose of dreamy inventiveness, to surprise every day by following unconventional paths. Mirko is an entrepreneur deeply in love with two typically Italian gastronomic excellences: pizza and ice cream. In 2010 he decided to transform what was a simple passion into work, starting to attend trade fairs and acquiring all the information necessary to open his own business. After a few weeks of deliberation, he opted for ice cream, a product that guarantees longer conservation standards and more extensive processing potential. So he rented a camper and, for two years, set out in search of the “grandfathers of ice cream”, the old wise men of the ice cream tradition. He therefore offered himself free of charge in the best laboratories throughout the country, going down from northern Italy to Sicily, where he meets Santo Musumeci, “his” grandfather of ice cream. In this long journey he learnt all the secrets that lie behind a correct balance, acquired solid technical skills and learnt to select the best ingredients for his combinations. it was a priceless experience: Mirko poured his experience into his project, proposing an unprecedented interpretation of ice cream not only for Lucca, the city in which he opens his shops, but nationwide. An integrator of nature and healthy food, he embarked on this new adventure supported by his wife Elisa and sister Monica. His was, and is, a dream fuelled by profound skills. Today he regularly participates in prestigious cooking shows around the world and is a leading teacher at ALMA, the International School of Italian Cuisine based in Parma. He has also opened an Academy in Lucca: Mirko finds passing on his skills highly gratifying.

the idea

Cremeria Opera

Cremeria Opera: a strongly sought after, desired and defended name. The idea that leads to this successful combination of words comes from Mirko Tognetti. “Opera”, in fact, is the word that acts as the foundation of the project in many senses. First of all it is a term known all over the world and pronounced the same way everywhere. Then it recalls that concept of craftsmanship, of high quality manual work, which goes hand in hand with the naturalness of ingredients and processes: the brand thus explicitly announces its philosophy. Finally, Opera recalls the concept of a masterpiece: what Mirko and his staff try to create every day in the laboratory. Today these concepts can be found visibly in the shops.

Gelato Shop

Whoever opens the Cremeria Opera door immediately perceives a widespread feeling of nature: the taste of the ice cream, of course, but also the attention to detail, from the furnishings to the chosen colours. A concept that becomes tangible also through a fully compostable packaging, as well as our stirrers and bowls. We pay meticulous attention to nurture our philosophy on a daily basis, without compromising. We want our own customers to demand quality when they enter: a tiring path, certainly, but necessary. This is why we also focus extensively on constant staff training, so that they are able to transfer the approach we believe in to consumers.

Strength

We immediately chose to focus on the naturalness of the ingredients and on the quality of an artisan work. A decision that has rewarded us and continues to generate positive results: perhaps it is also because, over the years, we have always presented ourselves as a reliable interlocutor for end consumers and companies. The three points around which our daily work revolves? Constant support, acquired credibility and zero compromises when it comes to the quality of raw materials and production processes. Strengths that fuel our philosophy every day and that help us increase the level of widespread awareness regarding the genuineness and goodness requirements that our products must possess.

Support

We believe in the power given by shared knowledge. This is why we support with our know-how all those who are interested in increasing their skills in this sector, from the individual production processes to the store management.

Credibility

Over the years we have acquired a considerable degree of credibility, certified by the large number and quality of our customers, as well as by the reviews collected by the experts. Consistent and innovative: this is how we have become recommended.

Quality

The beacon that determines our success: quality. We have never compromised on this point, from day one until today. The excellent level of selected raw materials and manufacturing processes is the essential component of our philosophy.